1. The Rule of Simplification: reducing all data to a simple confrontation between ‘Good and Bad’, ‘Friend and Foe’.
2. The Rule of Disfiguration: discrediting the opposition by crude smears and parodies.
3. The Rule of Transfusion: manipulating the consensus values of the target audience for one’s own ends.
4. The Rule of Unanimity: presenting one’s viewpoint as if it were the unanimous opinion of all right-thinking people: drawing the doubting individual into agreement by the appeal of star-performers, by social pressure, and by ‘psychological contagion’.
5. The Rule of Orchestration: endlessly repeating the same messages in different variations and combinations.

(Excerpted from Norman Davies’ Europe: A History)